The Crescent offers a new world

With a fast-growing trend for modern urban areas, Vietnamese architecture has been greatly inspired by water which has brought a more unique appearance to the urban development. The Crescent – an iconic waterside project located in the heart of Phu My Hung’s international commercial and financial district, is a fitting symbol of some of the finest architectural works in Ho Chi Minh City.

The Crescent – Heart of Ho Chi Minh City’s New South Urban Area
The starlight pedestrian bridge begins the 700 metre Crescent Walk which flows past four uniquely designed buildings and Crescent Mall. Three buildings provide stylish, fully furnished serviced apartments and the fourth offers premium office space.

The ground floor and second floor of each building are retail spaces with a well-chosen tenancy mix for customers to enjoy the Crescent from early morning to late into the night. During the evening and weekends, the Crescent will be a traffic free zone allowing people to stroll and relax in spaciousness.

Now the dream which was started with the March, 2008 ground-breaking has started taking shape, with a total investment of over $200 million. Crescent Residence 1 is the first building already in operation showcasing 122 premium apartments for lease. The Crescent in total houses approximately 300 stylish apartments.

All of them are fully serviced and have access to a vast selection of facilities, including a swimming pool, fitness centre, children’s play ground and squash court and are in close proximity to important hot spots such as international schools, the FV international hospital, golf course, driving range, tennis courts, walking tracks and much, much more. According to Savills Vietnam, the exclusive leasing and management agent for the Crescent project, the interest and take up of this building has been very encouraging.

Situated beside Crescent Residence 1, Crescent Plaza, a seven-story world class office building is now available. Standing centre stage in the development, Crescent Plaza commands superb views over the waterside with each floor plate ranging from 1,700 square metres to 2,200sqm totaling over 10,000sqm in premium office space. The other two buildings are currently under construction and are targeted to launch by April.

Additionally, the Crescent project features 22,000sqm retail strip with a huge mix of restaurants, bars, specialty shops and a giant size bookstore along a waterside boardwalk. The starlight bridge provides a linkage between the Crescent and Phu My Hung’s canal district.

A lighted path and illuminated waterfall, the bridge itself is a scenic feature and is anticipated to draw a lot of visitors upon its completion in early March 2010. Sitting along a beautiful river promenade with a fresh cool breeze flowing all the time, the Crescent is an architectural symphony which perfectly harmonises with the natural setting to create a choice destination for the residents, customers, guests and visitors to enjoy a brand new lifestyle.

Crescent Mall – 1st International Standard Shopping Mall in Vietnam

Crescent Mall, the centre piece of the Crescent development is currently under construction. Scheduled to open at the end of 2011, it is already the most anticipated shopping destination in Vietnam.
“This will be a modern international shopping mall catering for the shopping and entertainment needs of the District 7 community and the overall population of Ho Chi Minh City,” vice chairman of Ho Chi Minh City People’s Committee Nguyen Trung Tin said at the ground-breaking ceremony in July, 2009. The city leaders expect that, this project upon its completion will meet the increasingly sophisticated needs of the local consumers.

Containing approximately 200 specialty stores, a 6,000sqm supermarket, savory restaurants and alfresco cafes overlooking the water, an international food court with an array of cuisines, multiplex cinema and more, this is definitely the destination of choice for shopping, dining and entertainment. Crescent Mall fronts onto an outdoor plaza and courtyard area with fountains and water features.

This will be the major event venue for various activities on public holidays and annual festivals. Customers will lavish the perfect escape from the hustle and bustle of the city.

As the first of its kind in Vietnam, the Mall will prove to be hugely popular with locals. With an abundance of selected international and domestic quality brands, plentiful dining choices as well as the open and comfortable surround environment, the Mall promises to be a lifestyle experience which can’t be found elsewhere in Vietnam. With its unique waterfront location and world-class design, Crescent Mall is anticipated to be a shopping, dining and entertainment mecca for all ages.

According to Arthur Ting, board chairman of CT&D Group and Phu My Hung Corporation, creating a perfect lifestyle environment where families can live, work, shop and play is its first and foremost aim. With a total investment of over VND1.8 trillion ($100 million), Crescent Mall is a further step of the direct fulfillment of the promise made by Phu My Hung to the Ho Chi Minh City citizens to improve the quality of living.
——————————————————————————–
Making Dreams Become Reality

Fifteen years ago Skidmore Owings & Merrill – a renowned US architectural firm, developed the master plan for Saigon South. Since then the company has been constantly involved in the implementation of the overall plan. The Crescent concept has been materialised through several brainstorming and group discussions by the Phu My Hung Management Board, architects from over 12 countries, contractors and marketing consultants.

The planning stage lasted for almost two years and comments from all participants were pieced together to complete the planning of the project in 2007. SOM’s John Kriken gave guidance to the planning team during the discussion to ensure that the alignment and harmony of the Crescent would fit with Saigon South Urban development.

Crescent Mall – A Choice Destination
Floor area: 112,000sqm (including six floors and three basements)
Total leasable area: 47,000sqm
Total expected investment: $100 million
Ground breaking: July 2009
Scheduled opening: End of 2011

(From Vietnam Investment Review 04/01/2010)