Phu My Hung: Draw attention thanks to “the third element”
Beside the criterion of product quality, reliable brand name, the projects with reasonable payment schedules, low interest rate are receiving huge attention from customers.
Payment plan – the key to awake the market
“On last March 23rd, Phu My Hung Development Corp. (PMH) has officially launched 156 units of Green Valley phase 1 and over 100 units were sold out within 1 week” announced by Mr. Truong Quoc Hung – Vice President of PMH.
This is not particular situation, because since 2013, all 4 projects developed by PMH reached impressive selling rate right after launching.
For instance, Happy Valley condo project (14 blocks with 818 units) and Name Vien vila project were sold out 80 per cent and 92 per cent respectively at the launching day. The same situation is also noticed with My Van 2 condo project.
It is quite redundant to analyse the reasons behind PMH’s successes regarding their product quality and reputation. However, two reasons which are approved by real estate specialists and PMH’s management are the appropriateness of products to customers’ demand and “breathable” payment plan.
Two condo projects Happy Valley and Green Valley offer the longest payment scheme up to 30 months. Also buyers can make home loan up to 70% of condo’s value in 20 years.
This is only successful when there is “cooperation” between developer and banks.
Mr. Huynh Trung Minh, Director of Vietnam International Bank South Branch judged: “the indemnity period is based on the cooperation between bank and developer who has potential financial capability, good reputation and appropriate product. PMH concentrates all these three elements.”
The above judgment of Mr. Minh has received approval from over 20 banks such as VCB, MB, ACB, Standard Chartered Vietnam, VIB, BIDV-HCM, etc. who has kept company with many programs of Phu My Hung.
Mr. Bui Tat Thang, President of Sacomreal-S said, the first priority of customers towards real estate products in these days is the payment scheme (payment schedule, payment progress and construction progress) that they are more inclined to projects having reasonable payment schedule, low interest rate and long payment period.
“This is also one of important criteria for home purchasing decisions in line with two traditional ones which are developer’s reputation and product quality”, Mr. Thang emphasized.
Positive signs for real estate market
At Vietnam Access Day Summit organized by VietCapital at Ho Chi Minh City, Mr. Neil MacGregor, CEO of Savills Vietnam stated that the concern of Asian investors to Vietnam real estate is increasing.
“Vietnam is at the bottom of real estate circle, hence, this is good opportunity to invest. It is predicted that the concern of investors will increase rapidly within 2 years 2014 and 2015. Especially, when Vietnam allows international individuals and organizations to purchase residential houses in Vietnam, the concern of investors towards Vietnam real estate will even increase more”
Besides, the product quality of housing market grabs more attention from customers. The homebuyers only consider projects having reasonable price in proportion to its quality, location and reputation of developer” said by Mr. Neil MacGregor.
In the same judgement, Mr. Marc Townsend, General Director of CBRE Vietnam thought that positive macroeconomic signs provide supports for real estate market, the interest rate is reducing dramatically.
“These signs are motivation to wake the real estate up and present good opportunities for the participation of real estate investors” Mr. Townsend confirmed.
At this time, although there are still many difficulties, many specialists believe that the real estate market has received many positive signs and will turn around soon.
Bao Giang
Nguồn: batdongsan.baodautu.vn
