PMH URBAN AREA OVERVIEW

Phu My Hung Urban area is an urban area in District 7, located at the South of HCMC. Used to be a swampy and wild area, Phu My Hung Urban Area has transformed into the top model urban area in Vietnam that attracted residents with high income, intellect and become a commercial, financial, service, industrial, cultural, educational, residential, entertaining centre. A urban area has all essential infrastructure, complete function with a modern residential community.

Phu My Hung Urban area is a first step of expansion program of HCMC towards the South direction, moving to the sea like the other global big cities’ orientation. The development of Phu My Hung Urban Area is an important factor in the complete development plan of the South Triangle Economic Zone, which includes HCMC – Dong Nai – Ba Ria Vung Tau.

1. American master planning standard

Phu My hung Urban area was implemented by the top design and architecture in the world

Masterplanner
Skidmore, Owings & Merrill (SOM) – America
Main designer
Koetter Kim & Associates – America
Architecture advisor
Kenzo Tange & Associates – Japan

Based on meticulous research and understanding the natural, cultural and historic values of this land, SOM had set 3 American planning criteria when implementing Phu My Hung Urban Area design

Important American standards in planning

Focus on sustainable development
Catch the speed of socioeconomic development; comply strictly with the design and building architecture regulations
No damage to masterplan and nature

These 3 criteria are fundamental for planning – construction – development of urban area, which is associated with the promise to respect the existing terrain and create the modern living environment that harmonizes with the Southern river landscape, so that Phu My Hung urban area will become unique, exclusive, balanced between natural preserve and urban development.

The urban development journey is divided into 4 phases: 4 PHASES:

1993 – 2000

  • Organized Urban planning competition with international scale and selected 3 main urban planners
  • Concentrated on technical infrastructure development following the criteria 1 line – 4 connections: Electricity connection – Water connection – Transport connection – Telecommunication connection
  • Build many essential constructions like bridge – street – school: Nguyen Van Linh Parkway 1st phase, Saigon South International School (SSIS), Saigon South School…

2001 – 2010

  • Boost investment in the urban landscape: Canal Park, 2nd Sewage purification station
  • Start important amenity projects: Saigon Exhibition and Convention Center (SECC), Dinh Thien Ly school, Thay Tieu 2 bridge…
  • Invest 200mil VND to construct The Crescent
  • Pioneer in design apartment appearance with the diversity of unit types and higher quality day by day

The first condo generation satisfies the demands of living in green space like My An – My Canh, Hung Vuong 1, My Phuoc

The second condo generation provides many amenities right at the front door: Sky Garden, My Khanh, Parkview

The third condo generation has a hotel living space: The Grandview, The Panorama, Garden Plaza

2011- 2020

  • Complete the appearance and urban amenities with the sequence: Luxurious accommodation – Superior workplace – Exceptional service area
  • Implement high-class amenities: Phu My Hung Tower, Crescent Mall 2; invite secondary investors to enhance urban amenities: Saigon South Marina Club, Office building in International Commercial & Financial District
  • Cooperate with Japanese real estate group – Daiwa House Group, Nomura Real Estate Group and Sumitomo Forestry Group to create the 4th condo generation – Phu My Hung Midtown Complex

2021 – 2030

  • Complete the appearance of urban service in depth
  • Boost technology transformation in business, area operational management and the whole urban service
  • Develop high-class condo type, luxury and super luxury
  • Develop large-scale urban area in the other provinces of Vietnam

2. Urban area’s Districts

Total Land Area
Total Land Area
433 ha
Construction density
Construction density
26 %
FAR
FAR
1.6
Population scale
Population scale
100.000 people

Hover and click on urban clusters to see details

The Crescent District – CR District

The Crescent District is a complex of Crescent Residence serviced apartment, Crescent Plaza rental office and Crescent Mall, which were constructed along with the bow shape of The Crescent lake’s waterside

With a complete amenities’ system from leisure, sightseeing, shopping, entertainment, F&B… in a unique and harmonious architectural atmosphere as well as romantic river scene, this place is also called “a social heart” of the urban area’s residents particularly and HCMC generally.

In 2020, Phu My Hung Tower, Crescent Mall Phase 2 were operated and added more modern, active working space along with the high-class amenity services, which satisfy the diverse demands of the community and residents

The International Commercial & Financial District – C District

With the architectural features of Causeway Street in Hong Kong and amenities that help for business, commerce, service, shopping, entertainment… The International Commercial & Financial District has an important role in completing the modern urban area’s appearance as well as creating developing leverage for HCMC’s Southern area.

In 2008, Saigon Exhibition and Convention Center (SECC) was established. This is one of the exhibition stadiums that qualified ASEAN standards of mechanics, construction and industrial exhibition atmosphere; fundamental to implement MICE tourism (Meeting Incentive Conference Event), attracted domestic and foreign companies.

Currently, The International Commercial & Financial District is a place gathering representative offices of many multinational groups: Manulife, Unilever, Khaisilk, Vinamilk, Saigon Paragon, Vietcombank, Techcombank, BIDV…

Moreover, the appearance of the most dynamic South Sai Gon CBD is continuously improved with many infrastructure projects, high-class amenities: Buildings, 2nd phase SECC, Dinh Thien Ly 1 School…

THE RIVER PARK

Located at a strategic place, connecting directly to the International Commercial & Financial District, The Crescent District through the arterial route Nguyen Luong Bang, the Southside District is the only district surrounded by rivers in 4 directions and has the highest green density in the urban area, which becomes a truly relaxing “green island”.

Midtown District – M District

Midtown District was constructed along the commercial Nguyen Luong Bang Street, between the International Commercial & Financial District and the Southside District, next to Ca Cam River, obtain completely the vibrant commercial value of the business street and natural water value.

The main project that creates a signature for this district is Midtown – The first complex area of the urban area was developed by Phu My Hung, cooperated with Japanese leading partners, which are Daiwa House Group, Nomura Real Estate Group and Sumitomo Forestry Group.

This is also the largest project located on the land lot size of 56,000m2 with 4 components and each subsequent component will have more improvements than the previous ones: The Grande, The Symphony, The Signature and The Peak. Particularly, The Peak is identified as the “Peak” component of a whole complex area.

Inspired by global famous complex areas, Midtown obtains modern essence as well as combines the elegant and welcoming culture of Vietnam; hence, it creates a harmonious, distinct and unique completion. The desire of constructing crew is not only at labelling an outstanding project in HCMC, but is also leading in the creation of truly high-class living environment.

The Canal District – CN District

This district is connected to The Crescent through Starlight Bridge is a Canal District, which was simulated like the famous Canal District in America

Located next to famous landmarks like Moonlight Park, Crescent Lake, Rach Dia River, the Canal District not only has a natural green atmosphere, but the water facade also has a modern, energetic look along with impressive luxury residential buildings like Garden Court, Garden Plaza, The Panorama…

One of the special features of Canal District is Ton Dat Tien Parkway with a width of 40m. Both sides of the parkway are the business, commercial, F&B, product gallery… In the middle of the parkway is a fresh clean canal and flower garden with a lot of green shades. This unique planning has made Ton Dat Tien Parkway become a pedestrian zone, shopping and famous sightseeing of the urban area.

The Southside District – S District

Located at a strategic place, connecting directly to the International Commercial & Financial District, The Crescent District through the arterial route Nguyen Luong Bang, the Southside District is the only district surrounded by rivers in 4 directions and has the highest green density in the urban area, which becomes a truly relaxing “green island”.

Along with the river’s flow, the organization of the architectural atmosphere was also calculated meticulously. The buildings were allocated behind the low-rise projects near the river and got higher toward the core centre, which is Nguyen Luong Bang Street. The perfect cooperation between architectural atmosphere organization and exploitation of the scenic nature ensures the riverview at any location and vice versa.

The Southside District is also called “Cultural and Educational District“ because of the concentration of educational system from domestic to international multi-level schools: Taipei School, Japanese School, Canadian International School, Korean International School…

In recent years, along with the constant urban area’s appearance development, the service and amenity’s system are also occupied by bank, supermarket, F&B…

Meeting the advantages of natural ecosystem with diverse amenity’s services, the Southside District has become the most beautiful district because of Phu My Hung’s strategy “save the best for last”. This district is classified as a “gold destination” of high-class and luxury properties with The Antonia, The Ascentia, Hung Phuc Premier…

The Hillview District – H District

This is one of the first residential areas that were constructed and operated in the urban area. Until now, the appearance of Hillview District is almost completed with harmonious façade; stable population and diversity of amenities like education (Dinh Thien Ly school, SSIS); supermarket (Co-op Mart; Citi Mart); customer service centre; convenience stores; bank… which satisfy completely residents’ demands.

Connected directly with 2 out of 3 essential streets of the urban area, which are Nguyen Van Linh and Nguyen Duc Canh Street, The Hillview District has a big advantage in approaching amenities, transport to the surrounding residential areas.

The Recreation and Cultural District – R District

The Recreation and Cultural District is located at the West gate of Phu My Hung Urban Area and surrounded by a “green corridor with relaxing culture” at the North, Nguyen Van Linh Parkway at the South and scenic river at the East. This place is mainly planned for townhouses and apartments. This place is mainly planned for townhouses and apartments.

Along with the Canal District, Hillview District, The Recreation and Cultural District has also been boosted construction since the beginning by Phu My Hung. In 2019, the last land lot of the Recreation and Cultural District was occupied by Happy Valley Premier and completed the appearance of the district. This is the first project with 100% sky villas and gathers all valuable elements of high-class property from location, design, amenity, technical system to harmonious social infrastructure. Especially, with Happy Valley Premier, the real estate industry had a new business concept: The product is commensurate with the value of the project location and the owner.

The Medical Campus District – MD District

The Medical Campus District was planned and constructed with medical service, nursing, services, shopping, sport, golf, entertainment… that satisfies diverse demands of the residents including medicine and healthcare system.

As the given name, this is a concentrated area for medical amenities, big hospitals like FV (220 patient beds), Tam Duc Heart Hospital (180 patient beds)… In the near future, it is expected to have Gia An Children’s Hospital operated, provide more medical and healthcare clinics for the urban area and surrounding areas’ residents.

Another noticeable project is Thien Son Plaza, which is located right at Nguyen Van Linh Parkway – Nguyen Luong Bang Street. The building has 1 basement – 4 floors, total GFA is around 4,000m2 with companies’ offices as well as supermarket, café and restaurants… Based on the planning, in the near future, Phu My Hung will coordinate with a secondary investor to reconstruct this building to turn into a signature project on Nguyen Luong Bang Street particularly and the urban area generally.

SECC

In 2008, Saigon Exhibition and Convention Center (SECC) was established. This is one of the exhibition stadiums that qualified ASEAN standards of mechanics, construction and industrial exhibition atmosphere; fundamental to implement MICE tourism (Meeting Incentive Conference Event), attracted domestic and foreign companies.